The Cotty Boot Launch - Xtratuf

Full Content Production for Campaign Launch

Campaign Launch Film

Photography Assetts

One of my most challenging but rewarding shoots. Shooting from a jetski at Nazaré in big swells and stormy conditions was both terrifying and amazing.

It’s been wonderful to see the impact across Xtratufs social channels, website and even print.

Directors Notes

My goal was to tell the story of Andrew Cotton and through that lens we realise why he is perfect for Xtratuf. Rugged, outdoors and ready for anything.

Whilst this project needed to promote the boot, I didn’t want the film to feel like an advert. At the end of the day what Andrew & his team do is genuinely incredible so I did my best to just let that be at the forefront of the visuals.

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