BRIEF
Xtratuf needed a scroll-stopping launch video for their campaign with the RNLI. Deliverables included 1 hero video, several shorter videos for use on socials and photography for website landing pages and instagram.
Xtratuf gave over 1200 pairs of sliders to members of the RNLI lifeguards to wear on duty.
SOLUTION
We headed down to Fistral Beach in Cornwall, UK to meet some of the lifeguards on duty. It soon became clear there was lots of action to capture on a busy summers day. I then met up with a senior Lifeguard and conducted an interview which would become the voice over for the launch video. I chose to open & close with the walkie-talkie audio as that’s how the RNLI communicate over the coasts of Cornwall.
RESULTS
The launch video which fronted the campaign - became Xtratuf’s most viewed video on their social platforms ever. Seeing high-engagement & social shares globally. The landing page increased website traffic & the on going collaboration continues to be a great success.
