Surf Filmmaker Water Photography Cornwall Commercial Content

BENTLEY X CULTED

DYSUJO BRAND FILM

IN WATER SHOWREEL

EL CAMINO
Person standing on rocky terrain near water, wearing blue jeans and black hiking boots. Surf photographer capturing action

XTRATUF FW25

TIMBERLAND X EVENING

SPEEDO PHOTOGRAPHY

A man dressed in outdoor clothing and rubber boots sitting on a surfboard on a dark beach at night, with the ocean in the background.

XTRATUF COTTY

XTRATUF X RNLI

Close-up of a person's face, partially covered with dark fabric, looking to the side.

XTRATUF ANDREW COTTON

In water filming

BENTLEY X CULTED
underwater photography for Speedo documentary style
Lifeguards, red and yellow, outdoorsy, beach, life savers, promo video, Cornwall
Outdoor Filmmaker Photographer Cinematographer Lifetstyle

BOL FOODS

A person wakeboarding on the ocean during overcast weather.
In water photography for Speedo

Recent Projects

  • Lifeguard Walking Beach

    Xtratuf Campaign Content

    Last year Xtratuf launched their collaboration with the lifesaving charity, the RNLI. To tell this story, Sam spent the year capturing how th RNLI keep our waters safe. With a high impact launch video & landing page photography Sam ensured this campaign had lasting impact.

    RNLI in action
  • Bentley Car Driving Beach

    Bentley Photography & Videography | Culted

    Capturing Gen-Z agency Culted’s collaboration with Bentley and Surfability. Sam hopped into the freezing winter waters of the Gower with the GB Parasurfing team to work as in-water cinematographer and portrait photographer.

    Cool cars, cooler people.
  • Swimmers Cornwall Morning Light

    Speedo Lifestyle Photography

    How do you capture the essence of a life by the sea? That was the question Sam had to answer for this project with Speedo.

    Growing up by the sea
  • Drinking Milkshake Clifftop

    BOL Outdoor Content

    Shot in the cinematic backdrop of Cornwalls Climbing scene, this content shoot for BOL took us to high altitudes and encapsulates the phrase “Bring On Life”

    Bring on life.
  • Portrait Moody Surfer

    COTTY LAUNCH

    Telling the story of big wave surfing legend Andrew Cotton to launch his new boot with Xtratuf. Shot in Nazaré Portugal, Sam captured campaign leading imagery and created a launch film that is unskippable.

    Big waves, big impact.

Client Testimonials

  • I’ve had the pleasure of working with Sam on several projects for XTRATUF, including the high-profile launch of a limited edition boot in collaboration with big wave surfer Andrew Cotton in Nazaré, Portugal Sam puts his all into every project, and it shows in the results. He consistently delivers high-quality photos and videos that capture the essence of the brand and the moment. His professionalism, creativity, and dedication make him a joy to work with. I highly recommend Sam for any project and look forward to working with him for many years to come!

    Milly - Xtratuf

  • We love working with Sam! He’s super creative, full of brilliant ideas, and always brings such a cool energy to every shoot. We trust him completely to take the lead on projects — he just gets it. His shooting style is amazing, and he always manages to capture exactly what we’re after (often even better than we imagined!). Sam has created many videos for El Camino and we're always so impressed with them. We also love his photography. He's very talented and we look forward to creating our next video together! Sam’s also just a great person to have around. He’s become a real friend to El Camino, and it’s clear how much he loves what he does. He always goes the extra mile, and we couldn’t be happier working together.

    Candace - El Camino

  • I’ve worked with Sam on a couple of projects over the last few years - he’s been consistently brilliant. Super easy and enjoyable to work with with heaps of creative suggestions for staging and direction. Post-production has always been delivered on time and both projects delivered on budget. Look forward to hopefully working with him again soon!

    Ryan - PWH Studio

  • Sam consistently delivers outstanding work. We’ve hired him for both video and stills photography projects, and every time the results have been excellent. He’s professional, easy to work with, and always our first call for visual content.

    George - Film Director

Lets tell your story.

As a commercial filmmaker and photographer, I specialise in creating high-quality visual content that effectively communicates brand messages across various platforms. From dynamic YouTube ads that capture attention and drive engagement to striking television commercials that elevate brand presence, my work encompasses a wide range of formats. I also design compelling billboards that stand out in busy environments. Each project is crafted with meticulous attention to detail, ensuring that the final product not only meets but exceeds client expectations, ultimately helping businesses connect with their audiences in meaningful ways.

  • Equipped with top-tier production tools, I deliver commercials and brand films that meet industry standards. This commitment to quality enhances visual appeal and effectively conveys your brand's message. I produce compelling advertisements that resonate with viewers and strengthen your brand connection.

  • As a freelance photographer, I’ve collaborated with prestigious brands such as Mercedes and Bentley, showcasing my expertise in delivering high-quality visual content. My extensive experience in the industry has allowed me to build a portfolio that reflects the standards expected by top-tier clients. Additionally, I have invested in specialised in-water equipment, which I use to capture stunning, unique perspectives that elevate the storytelling for outdoor and lifestyle brands. This unique approach not only enhances the visual appeal of my work but also provides brands with captivating imagery that stands out in a competitive market.

  • Having a base in Cornwall UK means I have great access to stunning outdoor locations, perfect waves, outdoorsy people & models. Your next outdoor lifestyle campaign would look great in Cornwall.

  • Additionally I’m fortunate to often work London with great access to studios, video production crew, lighting & kit hire. All of which combines for a sure win for your next creative content campaign.

Sam Sherring is a freelance filmmaker & Photographer based in the south west of the UK. Creating authentic branded video production and photography in the outdoor, lifestyle, commercial and documentary market.

Logos of Speedo, Bentley, Mercedes-Benz, and Lifeguards

Trusted by brands & creative agencies globally.